{"id":259,"date":"2010-11-13T03:13:23","date_gmt":"2010-11-13T03:13:23","guid":{"rendered":"http:\/\/butchireland.com\/?p=259"},"modified":"2022-03-14T13:01:21","modified_gmt":"2022-03-14T13:01:21","slug":"importance-of-safe-online-shopping","status":"publish","type":"post","link":"https:\/\/www.butchireland.com\/blog\/2010\/11\/importance-of-safe-online-shopping\/","title":{"rendered":""},"content":{"rendered":"<p>Safe online shopping sites have their toll-free customer service line or email address readily available. Online shopping has become extremely popular in the last few years, customers are always in the look-out for the best prices online, which is why they visit coupon websites like\u00a0<a href=\"https:\/\/www.raise.com\/coupons\/amazon\">Raise<\/a>.<\/p>\n<p><strong>Phone Support vs. Customer Service<\/strong><br \/>\nI think it\u2019s crucial to clarify at this point that I believe offering outstanding customer support is absolutely essential for eCommerce success. To many, I imagine this may appear like I\u2019m \u201cgutting\u201d the service department in favor of efficiency, which is definitely not a sustainable long-term business strategy.<\/p>\n<p>But I don\u2019t think customer support can be defined with something as narrow as offering phone support. To me, great customer service means offering a quality product and solving problems quickly for the customers you\u2019ve chosen to do business with.<\/p>\n<p>While I decided not to offer broad in-bound phone support, I was focusing on other areas to make sure I was offering quality support. Things like sending out free replacements for defective items, upgrading packages to express shipment and quickly replying to emails. I was intentionally choosing not to do business with a small segment of my customers (those who needed to call in), but was making sure to offer top-notch support in all other areas of the business.<\/p>\n<p>Know What Percentage of Sales Come From the Phones<br \/>\nThis is absolutely crucial to understand for your business. If only 5% of your revenue comes from the phones, eliminating your toll-free number is probably a no-brainer. But if you\u2019re generating 70% of sales via phone orders, you\u2019ll need to be very careful with the changes you make.<\/p>\n<p>You can, of course, track this manually. But what I prefer to do is to set up two Google Analytics profiles \u2013 one that includes ALL of my sales data and one that filters out sales data that originates from our location in Bozeman, Mont.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Safe online shopping sites have their toll-free customer service line or email address readily available. Online shopping has become extremely popular in the last few years, customers are always in the look-out for the best prices online, which is why they visit coupon websites like\u00a0Raise. Phone Support vs. Customer Service I think it\u2019s crucial to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-259","post","type-post","status-publish","format-standard","hentry","category-engagement"],"_links":{"self":[{"href":"https:\/\/www.butchireland.com\/blog\/wp-json\/wp\/v2\/posts\/259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.butchireland.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.butchireland.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.butchireland.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.butchireland.com\/blog\/wp-json\/wp\/v2\/comments?post=259"}],"version-history":[{"count":8,"href":"https:\/\/www.butchireland.com\/blog\/wp-json\/wp\/v2\/posts\/259\/revisions"}],"predecessor-version":[{"id":704,"href":"https:\/\/www.butchireland.com\/blog\/wp-json\/wp\/v2\/posts\/259\/revisions\/704"}],"wp:attachment":[{"href":"https:\/\/www.butchireland.com\/blog\/wp-json\/wp\/v2\/media?parent=259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.butchireland.com\/blog\/wp-json\/wp\/v2\/categories?post=259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.butchireland.com\/blog\/wp-json\/wp\/v2\/tags?post=259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}